Searching for a guide on how to get web design clients? You’ve come to the right place!
What is the most important thing for your business? The thing that keeps you in business?
To run a successful business you need to have your fair share of clients. Or more than your fair share if you want to grow a wildly profitable freelancing business.
Your business model needs to have rock-solid foundations.
You need to be involved in a hungry market that has a desire for your services. They must also be willing to pay for that need.
In 2017, as a web designer, you’re in a pretty good place! People want websites created all the time and are willing to pay good money for a “done for you” service.
This is especially the case if you work with WordPress sites. WordPress is by far the largest content management system with over 20% of internet sites utilising the CMS.
Most people that needs a website created don’t know about HTML or CSS. They just want a functional website that they can use for their business.
So there’s a huge market and you have great opportunity to provide your web design services to the masses.
Now you just need to learn these three key strategies for how to get web design clients.
Acquiring web design clients doesn’t just happen automatically. There are things you need to do to get these people onto your list of clients.
You want to make client prospecting a fairly automatic process, here’s how:
What better way to showcase your web design services than to have your very own masterpiece?
This tells your clients that you don’t just talk the talk, you also walk the walk.
It doesn’t have to be a huge website with dozens of pages but it does need to be well laid out and aesthetically pleasing.
Make your website as professional as possible, it’s one of the best ways to showcase your skills.
You don’t need to be on every social media platform but you do need to have a presence wherever your clients are hanging out. You want to pick one platform and develop your web design brand on that platform.
Create a plan and map out your strategy and stay consistent with your content creation. Your goal with social media is to engage people and build up those relationships. The last thing you want to be doing here is hard selling prospects.
In most cases, you won’t close a sale on your first point of communication with your client. Take the time to build that relationship. Typically, if you go above and beyond what other people are willing to do in terms of your approach and service, you can’t go too far wrong.
Look at what other people are doing in the industry and do 20% more.
Having a personal approach really helps too. Prospects want to feel like you understand where they’re coming from and that you have the skills to solve their problems.
Skills aren’t everything though. When you’re up against competition, they’ll hire the person they like the most. People skills play a big part in business so you need to make sure you aren’t a douchebag.
Pricing is all about how much value you can provide for your customer. If the value offered outweighs the price, people will happily pay for your services.
Adding value to your services can be little things like following up with your client and providing regular progress reports.
It can also be little quirky things that people will love. I heard of one client in particular who sends cookies to his clients once they complete a project. Doing things like this will make your clients want to work with you (especially if the cookies are good).
I hope you enjoyed this little write up on how to get web design clients, feel free to drop us a comment below!…
There are plenty of freelancing jobs for beginners that exist in the marketplace. You don’t need to look too far to find freelancing gigs that suit even the most newbie freelancer.
Have you always wanted to be your own boss? To work from home and write your own pay check without any hassling or pestering from your boss.
There’s something really special about working for yourself and not having to rely on anyone for a pay check.
Cold pitching people is a great way to land your first few freelance writing gigs because there’s much less competition. You’ll have a way better chance of landing freelance jobs when you aren’t competing with hundreds of other freelancers for the same thing.
What on earth is cold pitching?
It’s when you contact people out of the blue and introduce yourself. You can contact bloggers, small business owners, entrepreneurs and pretty much everyone else who owns a piece of online real estate.
The first thing to do is find businesses that you can start cold pitching to. Maybe you’re surveying the small businesses in your area and you’ve noticed that a whole bunch of them don’t have blogs.
Once you find these businesses you just need to reach out to them and go from there!
In your pitch you want to include the following information:
If you’re looking for freelancing jobs for beginners, where to focus your efforts than online job boards. This is one of the primary ways new freelancers get their first few writing gigs.
Using a job board over some of the popular freelance websites like Upwork & Guru to find a writing contract is great because you don’t have to bid down on your price. Most freelancer platforms are super-cometitive and in many cases you’ll have to negotiate your price down to get hired.
Most job postings display the rate on the job, some will leave it open and ask you how much you charge.
Here are some job boards you can get started with:
Twitter in particular can be a gold mine for landing free jobs for beginners. By following freelance writing job boards, you’ll notice that a lot of them will regularly post about freelance writing gig opportunities.
Great job boards to follow to get you started:
Your website can be a fantastic way for you to attract new clients to your freelance writing business.
This one of the best ways to attract high-paying clients. But if you’re only just starting out then this might not be the best option for you.
Eventually though, after you land and successfully complete your first few writing gigs, you want to buy a domain name and create a professional website.
You don’t need to be an expert to create your own website. We have access to beautiful themes and WordPress installations only take a few button presses!
Another great way to find freelancing jobs for beginners is to advertise your availability! This is the easiest thing to do.
If you have a social media profile (who doesn’t) advertise your availability. This seems like such an obvious thing but many freelancers don’t advertise their availability.
This is also a way of letting other freelance writers know that you’re available for writing work.…