Generating Leads For Your Online Business
Generating leads for your online business is hard. Why? Because there are endless elements that are required to form a successful lead generation strategy. Whether you’re looking to generate leads for your affiliate marketing, consulting or e-commerce business ,we’ve got your covered.
There are plenty of ways to generate leads for your online business but it can quickly become confusing, overwhelming and down-right painful if you don’t know where to look.
Here are ten overlooked ways to generate leads for your online business:
Re-marketing has been touted as one of the most powerful ways to increase your ROI. The best audience to market your products to are the ones who have already bought something from you!
You can also re-market to people who have already interacted with your offering. For example, they may have clicked on your ad you placed or signed up to your list but never took further action. Re-marketing to these people is not only extremely cheap, but highly cost-effective as people who have already interacted with your offering are much more likely to take the next step and purchase something with you.
Infographics are huge nowadays. Essentially they display information is a graphical format that is easy on the eye as well as easy to digest. Think poster, but with useful information and on a computer screen instead of a wall!
The best infographics captivate readers and display intruiging information in a fun, easily digestible fashion. They can vary in length significantly depending on the topic covered and while they’ve been overused quite alot, they can still work really well for lead generation in the right context.
Infographics can be a great way to generate leads for your online business as you share valuable information to a hungry audience. People love powerful, insightful and actionable content that they can relate to. Getting into your target market’s head is the best way to produce content that will people will actually want to see.
Guest blogging is a super powerful way to get your business out there, establish authority and increase your search engine presence. You can’t underestimate the power of leveraging an established audience in your target market. Successful businesses have been built solely through guest blogging.
I’m going to be completely honest. Guest blogging isn’t great for traffic. Case studies have shown that the level of referral traffic from guest posts (Even on huge websites) is negligible. But one area where guest blogging trumps most is SEO value.
If you’re trying to rank your website for search terms in Google, guest blogging can be a powerful way to increase your search engine presence. How? Most websites allow you to place a relevant link to one of your articles in your guest post. You also usually get a link to your homepage in the “author bio” area of your page.
Guest blogging is a great way to indirectly generate leads for your online business by helping you increase your organic search engine presence.
HARO stands for help a reporter out. It’s something that was setup to help reporters produce great stories. Reporters are always looking for experts, insights or just opinions from people involved in all kinds of industries and verticals. HARO can be a powerful way to increase your exposure, build your brand and acquire powerful links from highly authoritative domains in your industry.
Getting to know the big players in your industry is an awesome way to grow your business. Of course, getting chummy with influencers alone isn’t enough to grow your business. But it’s something that can open doors for you that can dramatically alter the growth of your business. Influencers have the power of trust, authority and (usually) huge audiences. A recommendation from an industry influencer is worth it’s weight in gold.
There are many posts that showcase great influencer marketing examples. It’s great to see how influencer marketing works through the experiences other people have had. Something a lot of people struggle with is reaching out to these people. They find it too intimidating to email the authorities in their space. But you have nothing to fear because they all started in the same place you did!
Find out who the influencers are in your industry and look at what they’re doing. Follow their social media, comment on their blogs and sign up to their email list. Be genuinely interested in them. You’ll be surprised how much this can affect your business in a positive way.