How To Get Web Design Clients
Searching for a guide on how to get web design clients? You’ve come to the right place!
What is the most important thing for your business? The thing that keeps you in business?
To run a successful business you need to have your fair share of clients. Or more than your fair share if you want to grow a wildly profitable freelancing business.
Here are three powerful tips on how to get web design clients:
Start off with the foundations
Your business model needs to have rock-solid foundations.
You need to be involved in a hungry market that has a desire for your services. They must also be willing to pay for that need.
In 2017, as a web designer, you’re in a pretty good place! People want websites created all the time and are willing to pay good money for a “done for you” service.
This is especially the case if you work with WordPress sites. WordPress is by far the largest content management system with over 20% of internet sites utilising the CMS.
Most people that needs a website created don’t know about HTML or CSS. They just want a functional website that they can use for their business.
So there’s a huge market and you have great opportunity to provide your web design services to the masses.
Now you just need to learn these three key strategies for how to get web design clients.
Having The Right Marketing Tools
Acquiring web design clients doesn’t just happen automatically. There are things you need to do to get these people onto your list of clients.
You want to make client prospecting a fairly automatic process, here’s how:
A Beautiful Website
What better way to showcase your web design services than to have your very own masterpiece?
This tells your clients that you don’t just talk the talk, you also walk the walk.
It doesn’t have to be a huge website with dozens of pages but it does need to be well laid out and aesthetically pleasing.
Make your website as professional as possible, it’s one of the best ways to showcase your skills.
You don’t need to be on every social media platform but you do need to have a presence wherever your clients are hanging out. You want to pick one platform and develop your web design brand on that platform.
Create a plan and map out your strategy and stay consistent with your content creation. Your goal with social media is to engage people and build up those relationships. The last thing you want to be doing here is hard selling prospects.
Become Amazing At Working With Your Clients
In most cases, you won’t close a sale on your first point of communication with your client. Take the time to build that relationship. Typically, if you go above and beyond what other people are willing to do in terms of your approach and service, you can’t go too far wrong.
Look at what other people are doing in the industry and do 20% more.
Having a personal approach really helps too. Prospects want to feel like you understand where they’re coming from and that you have the skills to solve their problems.
Skills aren’t everything though. When you’re up against competition, they’ll hire the person they like the most. People skills play a big part in business so you need to make sure you aren’t a douchebag.
Master Your Pricing
Pricing is all about how much value you can provide for your customer. If the value offered outweighs the price, people will happily pay for your services.
Adding value to your services can be little things like following up with your client and providing regular progress reports.
It can also be little quirky things that people will love. I heard of one client in particular who sends cookies to his clients once they complete a project. Doing things like this will make your clients want to work with you (especially if the cookies are good).
I hope you enjoyed this little write up on how to get web design clients, feel free to drop us a comment below!